Fada Cola is a distributed cola soft drink produced in Marseille . The name fada is the version of the French word “crazy”, meaning “mad”.
The catchphrase of the company is: Who does not drink Fada does not come from Marseille! meaning If you do not drink you’re not from Fada Marseille. It is thus playing on the local factor, which is a very good selling point since all of Marseilles is extremely proud of its hometown, and as a result, currently, the company is selling 1 Million units per week.